Email Marketing: How we do it
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Discuss your story, your culture and your goals
You’ve got a story, a vision, a business and our undivided attention. To get things started we’d like to know who you are, where you came from and what you are trying to achieve.
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Strategic thinking, followed by creative development
After we’ve learned what you do best, we get busy doing what we know best—creative, enthusiastic, analytical brainstorming. We’ll devise a selection of varied solutions that we’ll review with you to determine the right approach for your campaign. Then incorporating even more whole-brain thinking, we’ll develop an original campaign that is alluring and passionate.
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Test response rates, then deliver the message
Before communicating with your entire list we test each campaign with a small subset to gauge their response and make tweaks if necessary. Then it’s time to dazzle your subscribers, lighting up their inbox with your newest campaign.
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Analyze results, then incorporate into the next campaign
Every delivery reveals something new about your subscribers. We utilize this valuable information in our future strategic discussions where we evaluate current results against our original goals, and plan accordingly for our next campaign.